Lori MarcusĀ is an independent board director & board advisor and the founder of Courtyard Connections. Courtyard Connections is an advisory firm focused on marketing and leadership in consumer goods, retail, food service and consumer technology. Lori is a keynote speaker who focuses on helping women reach their full potential. Her signature talk is entitled āTrain for the career AND life you DESIREā. Ms. Marcus also uses her passion for fitness and wellness in her executive mentoring/coaching with her signature āEverything I need to know, I learned at yogaā framework.
Lori is currentlyĀ working with the Harvard Business SchoolāsĀ Kraft Precision Medicine AcceleratorĀ as the chair of the Direct-to-Patient Initiative. She is charged with bringing together best in class direct-to-consumer companies with various disease-based cancer organizations. This is done to advance precision medicine efforts via direct-to-patient engagement.
Lori Marcus recently served as Interim Global Chief Marketing Officer forĀ Peloton Cycle in NYC. Prior to joining Peloton, she was EVP, Chief Global Brand and Product Officer atĀ Keurig Green Mountain. With more than 30 years of broad-based marketing and general management experience, Lori was responsible for global brand and product management for the Keurig system of innovative coffee brewers and beverages. During her tenure at Keurig Green Mountain, she also led the companyās global marketing efforts and all aspects of e-commerce, digital/social media, CRM, marketing insights, and graphic design.
Previously, Ms. Marcus was the SVP, Chief Marketing Officer ofĀ The Childrenās PlaceRetail Stores. Prior to that, she spent 24 years withĀ PepsiCoĀ in marketing & general management positions of increasing responsibility, culminating in her appointment as Senior Vice President, Marketing Activation for PepsiCo Beverages, North America. Her previous PepsiCo experience included responsibility for global strategic initiatives, product innovation, customer marketing, brand marketing, and strategy in their beverage and foodservice divisions.
Ms. Marcus currently serves as chairman of the board ofĀ DNA Diagnostics Center (DDC),Ā a private equity-backed leader in consumer DNA testing services, and a board director forĀ Talalay Global, a privately held maker of premium bedding.Ā She is on the Board of Directors for theĀ Multiple Myeloma Research Foundation (MMRF)Ā where she serves as vice chairman of the board and leader of the Resource Development Committee. Lori is a board directorĀ ofĀ SHARE Cancer SupportĀ and serves on their communications committee. She is also an advisor toĀ Meural, a VC-backed digital art technology, and a board advisor toĀ Carrington Farms, a natural and organic food company.
Ms. Marcus earned her Bachelorās Degree in Marketing from the Wharton School of Business at the University of Pennsylvania. Lori attributes much of her success to a life-long commitment to nutrition, wellness and fitness. She is an avid runner and enjoys yoga, cycle spinning, and hiking.