Matt Prohaska is a 23-year media veteran and consultant leading digital media and advertising technology firms and executives. Over the years, he has managed six different regional and national sales teams, consulted more than sixty companies, and founded four others.

Matt is currently the Chief Executive Officer and Principal at Prohaska Consulting. As the leader of Prohaska Consulting, Matt operates with a leadership team of 8 executives and a full team of more than 75 senior executives in 25 cities across the globe. They work with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level. This is done by improving sales, marketing, operations, and/or tech. In less than 2 years, more than 100 clients have chosen Prohaska Consulting for a variety of services including strategic guidance, project leadership, training, and/or to supply operating street teams.

Matt has held executive roles at ad agencies and publishers, and before Prohaska Consulting, he was the Programmatic Advertising Director for the New York Times. At this role, he was responsible for global programmatic and channel revenue for the digital properties of The New York Times in display, search, text, mobile and video. He closed and launched more programmatic direct campaigns during his time than any other publisher in the world.

Prior, Matt served as Vice President of North American sales, account management for AOL. Here, he led a 150-person sales team that worked with North American advertisers, handling over $1 billion in total annual revenue. Matt was part of the AOL team that was ranked as the number one quality sales organization by more than 200 agency and advertising executives in the 2009 Jack Myers Business Report Survey.

Over his career, Matt has been a contributor to the growth of online advertising since its commercial inception in the early 1990s. He created the first media practice at BBDO (now part of Omnicom) and opened CNET’s New York Sales Office. He also held various sales leadership and consulting positions at Hulu, Claria,, Internet Appliance Network, Sesame Workshop and Turner Broadcasting Sales.

Matt earned a dual B.A. at Syracuse University in business from the Whitman School of Management and media at the S.I. Newhouse School of Public Communication. He is also a community volunteer for Habitat for Humanity.


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