Harry Broadman

CEO and Managing Partner, Proa Global Partners LLC


GCA Studio Series on The Changing Future of Global Business Competition

The traditional business landscape of the world economy, characterized by firms headquartered in the advanced countries sourcing their supplies in emerging markets and facing the most intense competition on the sales side from enterprises from other advanced countries, is quickly becoming a historical artifact. Corporate rivals from non-traditional geographies, competing on different terms and targeting an even broader and more differentiated set of customers than advanced country enterprises are fundamentally transforming the structure of the global marketplace.

Motivation and Scope:
As advanced country-based businesses scour the global for higher growth commercial opportunities than those now generally found in their mature, home markets, they are being drawn to the emerging markets far more extensively and higher up the value chain than they ever have in the past. This expansion and reorientation are happening for good reason: over the past two decades, emerging market countries have exhibited real GDP growth rates that on average have been twice or three times as fast as the advanced countries, and this trend will continue for the foreseeable future.

But it’s not just advanced country businesses who are making greater investments in emerging markets. Multinationals out of Brazil, China, India, and South Africa—among many others—are themselves, expanding operations across their own, as well as other, emerging market geographies. They, too, recognize new growth opportunities when they see them. This is only intensifying the competition advanced country businesses are already facing in these markets.

Moreover, multinational firms based in emerging markets are increasingly also becoming bona fide contenders within advanced country markets—posing a whole new set of competitive threats in the home markets of advanced country firms.

These two changes are taking place at an accelerated pace, far more than the most sophisticated investors and businesses realize.

What does this transformation of competition in the global marketplace mean for business strategy and operations of advanced country multinationals? How should they best confront a host of new risks and opportunities as they aim to compete not only with their longtime rivals from developed countries but also with increasingly world-class emerging market firms?

Series Design:
This GCA Studio Series will be comprised of four ‘episodes’, each focused on one of the following four critical, emergent factors that will shape the competitive landscape of the world’s marketplace in the coming decade: (i) “The Rise of New Geographies”, which will focus on identifying the political economy and business drivers of new key geographies becoming serious players in international commerce; (ii) “The Up-and-Coming Inventors”, which will assess changes in the global locus of entrepreneurship and innovation; (iii) “Whither The State?” , which will explore the modification of the role of the state in the economy, and (iv) “The Role of Infrastructure”, which will focus on the crucial role of in-country infrastructure development and how it will facilitate or hinder cross-border competition.

Host and Panel Participants:
Dr. Harry G. Broadman will serve as the Host of this GCA Studio Series. Each ‘episode’ will have three panelists (aside from the Host), who will be seasoned, distinguished expert practitioners in the area under discussion. Each panel will be structured to ensure complementary perspectives are aired.

Videos Coming Soon!

Harry Broadman. GAME CHANGER.

About GCA Host Harry Broadman

Harry Broadman?s 35+ year career has centered on identifying and structuring complex cross-border investment and trade transactions in emerging markets that incorporate innovative approaches to exploit first mover advantages and mitigate commercial and governance risks.
He is a specialist in multinational corporate strategy; supply chain management; regional market integration; anti-corruption and compliance (FCPA/UK Anti-Bribery Act); competitive market intelligence; public-private- partnerships (PPPs); corporate social responsibility (CSR): corporate governance reform; antitrust and competition policy; and behavioral economics.

Broadman recently became CEO and Managing Partner of Proa Global Partners LLC, a global management consultancy focused on business strategy and investment in emerging markets. The firm?s clients include corporations, commercial and investment banks, private equity firms, pension funds, sovereign wealth funds, and family offices.

Concurrently, he is a non-executive director on several boards; monthly global business columnist for Newsweek, Forbes and Gulf News; and a member of the faculty at Johns Hopkins University, where he serves as the Director of Johns Hopkins? new Council on Global Enterprise and Emerging Markets and Senior Fellow at Johns Hopkins? Foreign Policy Institute. He is also an active speaker, represented by the Washington Speakers Bureau; Leading Authorities; and the Worldwide Speakers Group. He is a life-time Member of the Council on Foreign Relations and a Member of the Bretton Woods Committee.

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