LORENZO CESAR LAZO MARGAIN is a Mexican thought leader and businessman with a distinguished career straddling the private public sector and academia with equal poise. Currently he is the General Director of Alemán Velasco y Asociados S.C. and Chairman of the Board and CEO of LL & M.M. Consultores. LL & MM Consultores is a consultancy that provides specialized services for the registration and protection of Industrial and Intellectual Property as well as consulting assignments dedicated to corporate strategy, franchising, quality systems, reengineering and operational restructuring. Lorenzo was trained as an economist. He graduated from the ITAM and he has held senior-level positions with leading financial institutions, federal government agencies and diplomacy.